Fusible Graphics Compared to Embroidery
On a daily basis we get calls from our customers asking why would I want to select a Fusible Graphics patches over embroidered patches? There's several reasons why you'd want to select our iron on patches. One would be price. Typically our prices are much better than embroidery, especially on 1000 pieces or less. 80% of orders are below 1000 pieces, so you can see that price alone is a reason to select Fusible Graphics patches.
Another reason would be quality. There is no question embroidered patches have an unbelievably beautiful look, we can all agree with that. However there are many images out there that embroidery cannot duplicate. In those circumstances embroidered patches don't look very good for the original artwork that was supply. Thus an alternative is really needed for the high-end, Hi definition, or 3-D look. In today's marketplace many logos have a 3-D look to them. Embroidery just cannot capture that look without creating an application which is typically more expensive. Even with appliqués our technology still is much better than an embroidered patch on high definition pack.
Outside of price another reason for selecting Fusible Graphics is the lead time. Our production is very quick, very, very fast. We can typically have any quantity under a thousand pieces out the door within a couple of days. Embroidery typically takes a couple weeks if not longer. As we all know in today's marketplace everybody wants it yesterday. Embroidery just does not cater to that type of thinking. I would say over 50% of our orders are typically in this rush type of mentality. At the very minimum, people are wanting their patches within a few days. I think that comes down to our society asks for things to be delivered very quickly now. Years ago whenever a job was conceptualized, people didn't expect to have their orders immediately done. Now With the Fusible Graphics technology you can have you can conceptualize a product quickly and get it shipped within a couple days.
Another reason for Fusible Graphics iron on patches in comparison to embroidery is what we call bunching. Bunching is when the material underneath an embroidered patch starts bunch up. If you look at people's patches that are all embroidered on their shirts take a look at and see if you see wrinkling around the patch. This is typically caused from an excess stitching for the specific area that those stitches are going on too. You don't have that with Fusible Graphics. In fact you have a very soft feel that matches the material of the shirt unlike in ordering. But you also have a very smooth clean look as it's applied to the material. This just gives a higher perceived value.
With all that said it really comes down to several things in my mind. Price, lead time, 3-D or high-definition graphics that can't be done with other printing technologies. Those are the main reasons why people select the fusible graphics iron on patches. We look forward to working with you today on your next project.